eMarketer predicts that the total number of active Douyin users in China will rise to 556 million by 2023, accounting for 60% of mobile users in the country. In a recent Influencer Marketing Hub study, TikTok user profiles with 100,000+ followers have the highest engagement. As of 2020, TikTok is one of the world’s best-loved apps (for those under a certain age at least), its success powered by some of the world’s most sophisticated AI. Douyin’s monthly user count of 486 million at this point is well in excess of Kuaishou’s 341 million users. On the other hand, TikTok’s ease of usage earned praise. The US FTC fined ByteDance $5.7 million for collecting data on users under the age of 13 without first seeking parental consent. Indonesian TikTok users show a more typical pattern, with usage declining as we go up through the age groups. Chinese online media juggernaut Tencent has disabled linking to short video sites including Douyin on WeChat in what is claimed to be a move against the sharing of inappropriate content. They are 1.5x more likely to promote a brand online if it would enhance their status online – which chimes with the fact that they are 1.3x more likely to be categorised as status seekers. It was banned again, however, in June 2020, with political tensions escalating between India and China. In 2019, TikTok more than doubled its revenue to $17 billion, up from $7.4 billion the previous year. Now they have an established advertising platform like their peers; we can expect to see colossal growth in the company’s revenue and the value of parent company Bytedance. TikTok, despite being only released in China in 2016, and internationally the year after, still somehow managed to be the seventh-most downloaded app across the 10-year period. In what activities do TikTok users engage? She is followed by Chen He (54 million) and Liu Erdou (46.2 million). Brazil has been targeted by TikTok’s biggest domestic rival Kuaishou – known as Kwai in international markets. TikTok is used by 100 million users in the US every month, and 50 million users every day. This came in the context of violent exchanges along a disputed border between the world’s two most-populous nations (and the fourth and seventh-largest). These include the top account, an account featuring comedian Guo Donglin, which at this point was growing by 8 million followers per month. With 120 million active users, this app – which allows users to make short profile videos for their WhatsApp profile – is one of the most popular in Brazil. US social media platform usage: marketers vs. general public. In terms of time spent, ByteDance apps account for 66.5% of time spent with short video apps. Q1 2020 has been rumoured to be the new target for a ByteDance IPO on the Hong Kong Stock Exchange. This did not materialise. TikTok User Penetration: % of Population. TikTok had fallen to seventh, having occupied second at the start of the period. Two tourists got into hot water after posting clips of themselves damaging a 6,000 year-old landform in China’s Gansu Province. Indeed, a slowdown in download growth was ascribed to a decline in Facebook ad spending. TikTok is also blocking users’ ability to download videos created by those 15 or younger. According to App Ape Labs, we saw that the proportion of US TikTok users who used the app heavily (more than two-thirds of days in month) stood at 22.6% at the end of 2019. TikTok downloaded 738 million times in 2019, Total TikTok downloads over 1.5 billion – making it the seventh-most downloaded app of the 2010s, It is estimated that 57% of the TikTok/Douyin userbase is based in China, India top market for TikTok downloads in 2019 (if we exclude Chinese Android downloads), with 323 million, Only 9% of US internet users have used TikTok, with 5% more interested in using it; this rises to 49% for teenage users, ByteDance reports 400 DAU of Douyin in China, and claim 68% of Chinese social media users/59% of smartphone users are Douyin users, Musical.ly counted 100 million users at time of August 2018 merger with TikTok, Singer Loren Gray is the most-followed person on TikTok, with close to 40 million followers, On Douyin, the most-followed account belongs to actor, model, and singer Dilraba Dilmurat, with around 55 million followers, Android TikTok users spent 68 billion hours using the app in 2019, China accounts for eight out of every 10 minutes viewed on TikTok, Average daily time on TikTok estimated at 45 minutes, US users open TikTok an average of eight times a day, with sessions averaging just under 5 minutes, Indian users spend 38 minutes daily using TikTok, TikTok one-week retention rate stands at 26%, A late 2018 Global Web Index study found 55% of TikTok users uploaded a video in the last month, compared to 68% who had watched one, TikTok 2019 revenue came to $176.9 million (excluding non-iOS Chinese revenue), ByteDance controls 23% of the Chinese digital app market, ByteDance became the world’s most highly-valued private startup, with a valuation of $78 billion after a SoftBank-led $3 billion investment round, 460,000 families used Douyin to capture moments with their entire family; family-related content received 2.79 billion views and 100 million likes, 6 million videos of parents and children uploaded to the platform, 76 million videos made to welcome newborns, 180,000 videos pertaining to university admissions tests and 380,000 videos pertaining to graduation uploaded, The most-liked profession was teacher, with 620 million likes, followed by nurse and firefighter, With 1.02 billion likes the ‘aging’ filter proved more popular than the ‘baby’ filter (210 million), Charting the speed of the journey in-between were 30.71 million users who used the ‘time goes on’ video option, Most viewed/uploaded city was Beijing, followed by Liaoning (a northeastern province, largest city Shenyang), and Shanghai; Beijing was also the most-liked city, followed by Chengdu, and Shanghai; top travel destinations were Datang Everbright City in Xian, Disneyland Shanghai, and Chengdu Panda Base, Most viewed city outside of China was Bangkok, followed by Seoul, and Tokyo, 89 million ‘knowledge-based content’ videos uploaded; cooking content was the most-popular type of knowledge-based content, followed by foreign language education, and academic subject-based education; one creator’s chemistry videos were viewed by 130 million people, another’s ancient architecture lectures were viewed by 64.1 million, and biology courses from a third were viewed by 41.8 million, Culture-related content received 543.1 billion views. 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